Talavera — Listing Content Generator

New Listing

Fill in the property details. This generates a Claude prompt that produces the MLS description in CW's voice plus all marketing outputs in one shot. Fields marked ✦ are required.

Property basics

Address ✦

Full street address

Neighborhood / area ✦

e.g. "SW San Clemente, single-loaded street"

List price ✦

Beds / baths ✦

Square footage ✦

Lot size

Garage

Year built / type

Views & setting

Views ✦

Specific — direction, what's visible, from which rooms

Property type & story ✦

New build, remodel, architectural statement, quintessential beach house, etc.

Interior

Kitchen & appliances

Brand names, island size, standout features — specificity is everything

Primary suite

Views, balcony, bath details — include measurements

Interior highlights

Ceilings, flooring, fireplaces, built-ins, staircases, special rooms

Outdoor living

CW always gives outdoor spaces their own section — the more detail here the better.

Features & technology

Tone & character

Property character — select all that apply

Steers CW's tone — a beach house and an architectural statement get very different treatment

Architectural statement Pride of ownership Quintessential beach house Luxury custom build Rare opportunity Entertainer's dream Private retreat

Local lifestyle anchors — select what's relevant

Trestles surf SC Pier Avenida del Mar 2.5-mile beach trail Dana Point Harbor T-Street Downtown walkable Dana Headlands Catalina views

Open houses

Additional context

Anything else CW should know

Design inspiration, unique story, seller notes, specific angle to lead with

Please fill in the required fields: address, neighborhood, price, beds/baths, sqft, views, and property type.

Your Claude prompt — paste into claude.ai

Next step: Copy the prompt → open claude.ai → paste and send. Claude returns the MLS description in CW's voice, brochure/print ad copy, and the full Instagram caption. Send the MLS draft to CW for his edit. Once approved, use Final Mode to regenerate marketing outputs from his revised version.

From CW's Description

Paste in CW's finished, approved listing description. This generates the brochure/print ad copy and Instagram caption directly from his words — no re-drafting needed.

This mode skips the MLS draft step entirely. Paste the final approved description CW has signed off on.

Property details

Address ✦

List price ✦

Beds / baths ✦

Square footage ✦

Lot size

Garage

Year built / headline feature

CW's approved description ✦

Open houses

Please fill in the required fields: address, price, beds/baths, sqft, and CW's description.

Brochure / print ad copy

Instagram caption

Note: The brochure copy and Instagram caption above are generated from CW's approved description and the property details you entered. Review before publishing.